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Writer’s Strike - A Lesson in “Data as an Asset” in the Age of AI



Artificial intelligence (AI) is a powerful technology that is transforming many aspects of our lives. AI systems are trained on large datasets, and the more data they have, the better they perform. This gives businesses that have access to a lot of data a significant advantage.

 With the rapid advancement of technology that extends the analog world further into the digital world, individuals have had little control over their data and have not benefited financially from it. However, the concept of "data as an asset" is challenging this paradigm. This approach redistributes control and financial gains by making data a tangible asset for individuals, creating a more balanced digital ecosystem.

 A testament to this shift is the AI provision in the recent agreement between the Writers Guild of America (WGA) and the Alliance of Motion Picture and Television Producers (AMPTP), which ended a 146-day writers' strike. This provision gives actors more control over their digital personas and ensures that they are compensated when their digital likenesses are used in AI-generated content. This provision is crucial in an era where AI is increasingly being used to create diverse content forms, such as movies and video games. Without such protective measures, actors would be vulnerable, lacking influence over their digital representation and uncompensated for its use.

 The "data as an asset" concept has broader implications beyond the WGA-AMPTP agreement. As it gains traction, we will undoubtedly see more ways for individuals to harness their data for their benefit, rather than the benefit of large corporations and organizations.

Here are some of the advantages of embracing "data as an asset":


  • Financial empowerment: Individuals can monetize their data by selling it or licensing it to interested businesses.

  • Enhanced privacy: By dictating the terms of data access, individuals can strengthen their privacy.

  • Personal and professional growth: By using data to track patterns in spending, health, and learning, individuals can make data-driven decisions about their lives and careers.


At PlanetX Labs, we are developing the technology that helps make the "data as an asset" concept a reality. We believe we are still in its early stages of development, but it has the potential to revolutionize the way that individuals interact with the digital world. Empowering individuals to take ownership of their data promises multifaceted monetary and intrinsic rewards.

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